We are superhumanly excited that Kantar, the world’s leading marketing data, insight and consultancy company, has come on board as a partner for HERlarious, our brand new initiative to create a dialogue between female comedy and creative industry professionals. Our first event takes place on Tuesday 9th March at BBH London.
Kantar knows more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, they help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
Kantar produces Future Proof, the marketing podcast in collaboration with Saïd Business School, Oxford University. In each episode, they have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.
In this episode our very own Funny Women founder Lynne Parker shares her views on gender and humour in the ad industry with hosts Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
Shockingly only 1% of adverts show women being funny. Lynne talks to Andrew and Jane about this statistic, why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns.
You can also find out more about Kantar’s Winning Over Women research here.